Ningbo YFY Imp & Exp Co., Ltd

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The quality of on-line automotive products is uneven

Time:2023-09-07

Many people will choose some car accessories to decorate their cars according to their own preferences after buying a car, so that the car's interior is more beautiful and more in line with their own personality. Yang Qing, a 25-year-old citizen, bought a car in March and started his "shopping trip" considering the needs of his family and work. The reporter followed her through all-round consultation from online to offline, and learned that there are many choices of online auto products, and the price is cheaper than offline stores, but the quality of online auto products purchased is uneven, so we should carefully choose.
Most citizens mainly buy online
Following Yang Qing, the reporter visited such physical stores as Zunyi V88 Auto Club, some auto 4S stores and large auto repair shops and learned that in the central urban area of Zunyi, in recent years, there are almost no stores specialized in selling auto supplies. At present, most car owners mainly buy online.
The reporter followed Yang Qing to Zunyi V88 car club, which is located in Fuzhou road. On the exhibition platform in the front hall, there was a commercial book of optional foot mats and headrests, three pure taste charcoal bags, and more than 20 car cushions in the back hall. Businesses told reporters that the main business in the store is car washing and maintenance, sales of car supplies is not much. "Mats, we mainly sell deshukang and Santorini, two international brands." The salesperson introduced to the reporter that the two brands mainly focus on the full interface ecological pad, the materials have no peculiar smell, and the customers generally reflect that it is comfortable and durable to use.
The reporter sees on the commercial volume, these brand footmats have the material such as Janice, silver silk, carbon fiber to be able to choose, the color is various. "We mainly match the interior of the car according to the customer's interior, and then measure the interior structure of the car. It's very considerate." The sales staff said that the custom-made foot mats will not have a dead angle of health, and look very high-grade. The reporter learned that the price of this kind of brand custom-made floor mats varies according to the materials and the labor cost. The price ranges from 2000 yuan to 5000 yuan. In addition, the price of a single cushion of the brand is between 200 yuan and 1000 yuan on average according to different styles and materials.
According to the salesperson, the floor mats and cushions purchased in the physical store have quality certificates and provide after-sales service within the warranty period. If customers purchase in the same brand online store, they also provide free installation.
In the process of purchasing the car, Yang Qing also bought a 14800 yuan boutique gift bag in the 4S shop, including the basic maintenance of the car as well as the brand sun film, foot mats, headrests, throw pillows and other auto supplies. However, many auto supplies are still missing. She opened a software called xiaohongshu. After searching for the keyword "car decoration products", many recommended posts and videos such as the necessary purchase list of cars appeared. Many bloggers shared the car decoration and use experience in the form of text, pictures and videos, which is very rich.
The reporter learned from the recommendation post that the car supplies are mainly divided into internal supplies and external supplies. The external supplies mainly include body reflective stickers, fuel cap stickers, rear compartment stickers, threshold and body anti-collision protection stickers, etc.; the internal supplies include foot mats, seat cushions and cushions, car aromatherapy, small trash cans, hooks, etc. "This kind of sharing software has become my search engine." Yang Qing told reporters that in these shared supplies, she would first select some necessary supplies, and then consult with friends who have already purchased cars, and then determine the supplies she wants to buy.
Uneven quality of online goods
Seat cushion, seam storage, fragrance Search for the keyword of "auto products" on Taobao. There are a wide range of auto related products, including cushions of different materials and patterns, general-purpose ones and individual ones. Yang Qing said that when you select a favorite product, you can first collect it, and then click "find similar" from the collection to search for the cheapest price of the product.
After half a month's careful selection, Yang Qing bought eight car crash stickers totaling 38 yuan, two groups of body reflective stickers totaling 32 yuan, four groups of handle protection stickers totaling 41 yuan, two types of car fragrance totaling 65 yuan, a complete set of car seat cushions, cushions totaling 160 yuan, suction cartons, hooks, anti kicking pads, safety belt decorative sets, garbage cans and other supplies totaling 253 yuan, and all automotive supplies totaling 842 yuan.
"The car seat cushion and cushion are not specially fitted. The pasting effect of the car crash strip is not very good. It has been returned and replaced once." Yang Qing told reporters that the quality of goods purchased online is uneven, although he has spent a lot of energy, but some goods still stepped on the thunder. The business said that the cushion is a special cushion for a car, but actually it doesn't fit, and the cushion is not comfortable as expected.
How to buy satisfactory auto products, the reporter also consulted many repair shops, auto sales businesses and private car owners, many people said that although online purchase has become the main way, but in the choice of seat cushions and floor mats, the use effect of physical store measurement purchase will be better. If you choose to buy online, you should also choose some big brands, and it is better to provide offline installation.

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